ZARA Bran Interview

Interviews with customers about the brand Zara reveal their favorability and apprehension towards the brand.

 

Interviewees think that Zara offers fashionable clothes at affordable prices. 

 

90% of the interviewees praised Zara's quick response to fashion trends and the fact that new clothing is released every two weeks, which they can choose to buy. But 30% of the respondents believe that Zara's quick response to fashion trends also comes from copying the designs of other brands.       

 

90% of the interviewees have used Zara's online shopping app, and 63% of them found Zara's online shopping experience so enjoyable that they would prefer to shop online. 

 

However, some respondents were concerned about Zara's impact on the environment and emphasized that Zara should adopt more sustainable practices.