The AI Advantage: How Bershka Stays Fresh and Relevant

• 3DLook's virtual fitting room

Bershka is set to leverage 3DLook's virtual fitting room solution Yourfit, thereby removing the fit and sizing guesswork associated with online shopping.Customers can opt for a virtual try-on experience on Bershka's website by selecting an item and clicking on the "See how it fits me" widget.

The tool not only provides a virtual garment fitting but also offers personalized size recommendations through 3DLook's YourFit technology. This approach aims to significantly reduce return rates, a common issue in online apparel shopping, while boosting conversions. According to Coresight Research, the average return rate in the US is 24.4 percent. However, retailers and brands using 3DLook have reported a 6 percent decrease in returns, a significant number.

• Generation Bershka /G/, a fragrance that goes beyond generations through AI

A fragrance that celebrates 25 years of generations that have lived within the brand.

AI created an ethereal world of images, styles, feelings, and moments that live inside of G. It was the perfect ally to craft the beautiful chaos of a genderless blend of generations inside G.

• Bershka Embraces AI with DressX: Launches Free AR Fashion for the Holidays

DressX and Bershka launch eight-piece AR fashion collection in 2022.Items are available for free on the DressX app.Multi-brand digital fashion platform DressX has teamed up with Inditex’s Bershka brand to launch a Christmas collection of AR clothing. The festive drop is part of the brand’s special ‘Going Out’ offer and is Bershka’s first digital-only collection.Notably, the designs are available for free on the app. 

 

“DressX is proud to present its new collaborative project with Bershka, pushing the boundaries of what is possible in the fashion industry. Launching just in time for the holiday season, DressX and Bershka offer the easiest way to dress for celebration on social media, get creative with photos, videos and cards, and get party-ready in the metaverse.”