GAP customer interview
Interviewee: Meng Yao, 21, a college student.
Q1: Do you usually choose GAP clothes? Why?
A: Yes! GAP clothes are very comfortable and the styles are relatively simple. I don't need to spend too much effort on matching. I can go out just by putting them on. For a casual - living student like me, GAP clothes are just right.
Q2: Recently, GAP has cooperated with some designer brands on joint - named products and has also begun to use more environmentally - friendly materials. What do you think of it?
A: I think it's great! The joint - named designs make GAP clothes look more fashionable, and there are occasionally some special styles. I also like their approach of paying more attention to environmental protection. It feels like I'm also making a contribution to environmental protection while buying clothes.
Q3: Do you think GAP's style matches your personal dressing preference?
A: Yes! I like simple and comfortable clothes, and GAP's styles just meet my needs. I can find basic jeans, T - shirts, and also some specially - designed clothes, so that I can choose different styles according to my mood.
Q4: When did you start paying attention to the GAP brand? Is there any special reason?
A: Probably in high school. At that time, my mother bought me a GAP hoodie. It was very comfortable and of very good quality. Since then, when I go shopping by myself, I often go to GAP to see if there are new basic styles.
Q5: As a college student, is the price factor important to you? Do you think GAP's price is reasonable?
A: For me, the price is quite important. After all, a student's budget is limited. I think GAP's clothes have a reasonable price, and the quality is good. They can be worn for a long time, so the cost - performance ratio is quite high.
Q6: Through which channels will you learn about GAP's new products or discount information?
A: Generally, I will see advertisements on social media, or sometimes my friends will send me the discount links they have found. Occasionally, I will also directly check on the official website or in the store, especially during the discount season.
Q7: If GAP has a technology like a virtual fitting room that allows you to try on new models online, will you be interested?
A: Yes! When buying clothes online, sometimes I am always worried about whether they fit or not. If I can try them on online, it will be much more convenient. In this way, I can know more clearly whether they are suitable for me before buying, saving the trouble of returning and exchanging goods.



Comments
Post a Comment