About Us

 Welcome to our fast-fashion blog! We are a group of international students from SKEMA Business School who share a passion for exploring the ever-evolving world of fashion. Our blog dives into the fast-fashion industry, analyzing its major players, trends, and impact on consumer culture.

Each of us has chosen a brand to focus on, bringing unique insights from different corners of the world:

• H&M – Iryna
• ZARA – XUE Chenlan
• Uniqlo – Yoonsun
• GAP – Tong Wenlu
• Bershka – Na Lin
• Urban Outfitters – Lina

Through this blog, we aim to provide in-depth analysis, uncover industry secrets, and discuss the challenges and opportunities that define fast fashion. Join us as we explore how these brands shape our wardrobes and influence global fashion trends!